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Since our formation in 1994 Headcount has achieved phenomenal success and considerable growth to become one of the leading field marketing companies in Europe. Part of the WPP Group we have global capabilities, which together with our specialist expertise and commitment to first class service have enabled us to offer our clients a truly competitive advantage.

Headcount sits in the most interesting place in today’s marketing arena – in front of the consumer. The majority of all brand decisions are made by consumers and this is where we ensure that our clients get the best possible chance to maximise their sales. Every penny of above-the-line spend is wasted if the product isn’t available on the shelf or if consumers have to hunt around to find a brand. We establish effective and friendly working relationships with store managers up and down the country to ensure that our clients get the best possible exposure for their products or services.

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IMPACTING BRAND PERORMANCE

As we start each new brand activity we challenge ourselves on:

  • Which approach will deliver the most impact

  • How best to deploy resources

  • How we can achieve value for money for clients

  • Whether there is a more innovative way of creating cut through