Field Marketing - Headcount Worldwide Field Marketing

Team of 77 audited nearly 1500 outlets to cleanse and update database. 623 outlets were then visited by HTA ambassadors placing 7328 pieces of PoS

Field staff have been carrying out merchandising tasks since 1994. Today they regularly call on veterinary practices, re-homing centres and ‘Pets at Home’ retail stores to update product leaflets, place PoS and update staff on the latest Petplan news

A dedicated national field team of experienced merchandisers were put in place for WHV. GPRS enabled HHTs ensure timely and accurate data is provided. Weekly store visits ensure compliance of DVD chart positions, replenishment, out of stock investigation and preparation for launches

Headcount worked with Camelot to promote Lotto Rollovers in supermarkets. For each Rollover up to 140 stores were visited using 892 National Lottery Promoters and 100 Regional Managers in a short lead time. The National Lottery Promoters educated consumers on the Lotto Rollover and encouraged new and existing consumers to play

A team of 85 field staff recently visited 700 DSGi stores nationwide over 3 days to audit in-store POS compliance and undertake package and process training sessions in store. Nearly 1600 DSGi store staff received training as part of the activity

COI procured Headcount, one of its rostered field marketing agencies, on behalf of Digital UK, to plan and staff a series of events in the Border and Welsh ITV regions to promote the forthcoming switchover from analogue to digital broadcasting

Field staff work as 'Nectar Ambassadors' in Sainsbury’s stores nationwide, increasing awareness of Nectar amongst managers and colleagues and demonstrating the benefits of increased participation to the store and the customer. Field visits consist of a presentation to store managers, colleague engagement surgeries, mystery shopping and POS audit & distribution

We’ve had a longstanding relationship with E.ON, the UK’s largest integrated electricity and gas company. We’ve recently helped E.ON build their door to door field sales force. At Headcount we recruit, train and manage a team of regional managers, team managers and qualified E.ON home energy consultants throughout the South East of England

Trained Nikon representatives visited high street and independent camera shops to undertake promotional POS placement and sales days in the run up to Christmas. The in-store sales and demonstration days were to support and increase awareness of a pre-Christmas promotion

A national team of Whirlpool representatives were recruited and trained to visit Comet stores nationwide. The representatives ensured store staff were fully trained on the functionality of Whirlpool’s new washing machine and dishwasher products, answering any questions store staff had

Headcount worked in conjunction with MediaCom to facilitate the distribution of Subway’s ‘Little Book of Big Savings’, a money saving booklet of coupons. The leafleting helped raise awareness of individual store locations encouraging members of the public to visit the Subway store. 1050 Subway franchises in Great Britain and Ireland were supported

Headcount teams visited livestock markets outlining to over 3500 farmers best biosecurity practice

A year long roadshow visiting over 1000 varied venues to educate and raise awareness levels of members of the public on the way benefits in the future will be made by the use of Direct Payment

Ad hoc merchandising and PoS placement carried out by a national field team visiting the major grocery multiples, Boots and Superdrug

On behalf of HRG & the Health & Safety Executive, Headcount’s field teams met with waste collection crews at waste depots and recycling depots to explain the concern for their well being and the measures that should be taken to keep themselves safe

imate™ - manufacturer’s of JAM (a wireless handheld pocket PC) included a roadshow staffed by Headcount as part of their integrated marketing campaign developed by HRG for its launch