Reporting & IT

It seems that the marketplace becomes tougher and faster every quarter that passes. At Headcount we have reacted to this by ensuring that our clients get instant information from the frontline.  By investing in the most advanced reporting techniques available, our clients are able to access real-time data from their desktops and make key management decisions with this intelligence in mind.
 
Our IT experts will  work with the account teams to deliver the most appropriate solution to meet the clients' individual needs.  This can vary from  entering  information on HHTs (Hand Held Technologies) or punching information when prompted by the  IVR system (Interactive Voice Recognition telephone system)  or using OCR technology (Optical Character Recognition).
 
Planning is a vital function when developing the reporting requirements for our clients.  At Headcount we utilise the latest CACI territory planning software to ensure that our clients receive the most efficient solutions.  Similarly, ACORN data (UK consumer classification information) enables us to work with our clients to plan campaigns around the most concentrated, relevant populations so that we achieve the highest possible ROI against their investment.