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Database management
We all know that in order to make our budgets
work harder, it is essential that we accurately identify, in advance,
where to concentrate sales resource. This requires a robust database
– something that we have but that many of our competitors
do not.
| Independents |
Convenience Stores |
| Multiple Grocers |
Garage Forecourts |
| Pharmacies |
Sandwich Shops |
| Off Licences |
Managed Estates |
| On-trade - Free & Tied Houses |
Travel Agents |
Once our clients select the types of outlets required,
we can hone the target list more closely through a number of criteria
such as by demographic data, by population densities, by postcodes
or locations or by lifestyle and behavioural data.
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