| 
Brand protection
Reputation is everything.
Although marketers are keen to protect their brands
through a wide variety of communication vehicles, we find that some
seem to believe that the rules are different when it comes to Field
Marketing.
Nothing could be further from the truth.
In fact the most important time to protect brands
is during face-to-face communication – out in the street,
the supermarket, the pub or community.
Our clients know that their brands are safe in
the hands of Headcount’s personnel. We pride ourselves on
our ability to handle potentially sensitive activities for
brands and enhance their reputation.
A highly efficient team is specifically recruited
to match the cultural profile of each of our clients' businesses.
Initial screening interviews are conducted and we undertake psychometric
testing to match each operator to the profile of the brand and activity
in hand.
|