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Accountability
In many areas of marketing activity it isn’t
easy to prove cause and effect. Fortunately with Field Marketing
we can. Every pound that clients spend with us is accounted for
and can be used to give key cost/benefit data. Typically we provide
information on the basis of a cost per sale made, per case merchandised,
per poster placed or simply a cost per hour/day.
A service level agreement is drawn up with
every client, defining the key measurement criteria to ensure a
successful partnership.
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